Socio-market research and you can number of profile photo exhibited for everyone analysed profiles (n = 2400) and you can separately to own Vienna (n = 1200) and Tokyo (n = 1200).

Of the 2400 investigated profiles, 373 (15.5%) displayed at least one animal photo. In both cities, we found a positive correlation between the number of profile photos and the number of profile photos showing animals (Vienna: r_s = 0.184; p = 0.008 | Tokyo: r_s = 0.206; p = 0.009).

Comparison of the users who displayed animal photos on their profile and the users who did not do so resulted in the following significant differences (see Table 5 ). On the selected analysed dating app, significantly more women than men (p = 0.049) present animal photos on their profiles. Further, significantly more users in Vienna (p = 0.006), and significantly more older users (p = 0.019), have profiles with animal photos as compared with users in Tokyo and younger users. In addition how to use alua, users who display an animal photo on their profile post, on average, display one more photo than users who do not do so (p < 0.001). No significant differences between heterosexual and homosexual users of the analysed app were identified (p = 0.639) (see Table 5 ).

Table 5

Socio-demographic data and you may amount of reputation images showed for all pages with animals (n = 373) and you may pages instead of pet (n = 2027).

step 3.step three. Incidence and you may Classification off Animals Exhibited for the Pages

A much deeper purpose of the research was to determine how of several profiles presented dogs and what types of creature was shown. Typically, more profiles from inside the Vienna (211; 17.6%) show animals on their reputation than simply profiles inside the Tokyo (162; 13.5%) (? dos (1) = eight.622; p = 0.006). All of the profiles-we.age., 77.7% when you look at the Vienna and 76.5% inside Tokyo-showed the animal, or pets, on one reputation photo. When you look at the an inferior proportion from cases-we.age., twenty two.3% into the Vienna and you may 23.5% in Tokyo-this new users had several photo proving your pet, otherwise dogs, in their profile.

step three.step 3.step one. Speech out-of Pets in the 1st Character Photo

Of one’s 373 profiles deciding to become animal pictures, 73 (19.6%) displayed the fresh pet on the first reputation photos. Here, research off users for the Vienna and you will Tokyo shown tall variations as 65.9% pages when you look at the Vienna displayed your pet dog toward earliest photo as in contrast to 30.3% of users in Tokyo (? dos (1) = 8.610, p = 0.003). And also, simply users in the Vienna (a dozen.2%) have indicated ranch pets toward first profile pictures. It triggered a big difference to help you users during the Tokyo (? 2 (1) = cuatro.189, p = 0.041). I and additionally unearthed that alot more profiles in Tokyo showed pets (forty.6%) and you can unique pet (fifteen.6%) in their earliest profile photo than users from inside the Vienna (kittens = 2.4%; exotic pet = 0.0%) (cats: ? 2 (1) = 7.819, p = 0.005; unique dogs: ? dos (1) = six.877, p = 0.009).

step three.step 3.2. Presentation out of Pet throughout Profile Images (Like the Basic Reputation Photographs)

Figure 1 shows the percentages of various animal species shown on the analysed profiles. Again, comparison between the profiles in Vienna and Tokyo revealed significant differences here. Users in Tokyo were significantly more likely to show cats (35.8%) and small animals (6.8%) than users in Vienna (cats = 18.0%; small animals = 0.0%) (cats: ? 2 (1) = , p < 0.001; small animals: ? 2 (1) = , p < 0.001). The Viennese profiles included farm animal (10.9%) and horse (7.1%) photos significantly more often than the profiles in Tokyo (farm animals = 0.6%; horses = 1.2%) (farm animals: ? 2 (1) = , p < 0.001; horses: ? 2 (1) = 7.270, p = 0.007) (see Figure 1 ).